Thousands of Boots Opticians colleagues will visit primary schools in their local area to encourage children to read more for enjoyment and emphasise the importance of good eye health.
Highlighting the links between eye health and literacy, the partnership aims to help improve the literacy outcomes of the UK’s most disadvantaged children.
Schools can express an interest in taking part in the Schools Challenge and you can read more about the National Literary Trust's pioneering partnership with Boots Opticians.