Waterstones Children's Laureate Joseph Coelho launches 'Bookmaker Like You'

  20th July 2023

Details have been revealed for a new project with a mission to ensure that every child can see themselves as a storyteller.

Launching in the autumn, the ‘Bookmaker Like You’ celebration will introduce children to a huge variety of inspirational bookmakers and inclusive stories that reflect themselves and the world around them. 

The project will celebrate authors and illustrators from under-represented communities and backgrounds through a variety of festival events, interviews, social media takeovers, and a partnership with BookTrust Represents including a virtual schools visit in Spring 2024. The project will run across his remaining tenure as Waterstones Children’s Laureate – the foremost representative of children’s literature, which is managed by BookTrust, the UK’s largest children’s reading charity.

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