Every year since 2012, Nielsen BookData has run a study called Understanding the UK Children’s Book Consumer, in which it examines the role of books in the lives of 0-17s, to get a sense of attitudes toward reading among children as well as what else is competing for their time and how parents, children and teenagers find, choose and buy books. While most questions are repeated each year to show long term trends, new questions are added each year, addressing pertinent areas for the children’s book market.
In recent years, pricing and the value of books has been a hot topic throughout the industry, so for the 2023 survey, questions about the value for money of children’s books and price expectations by different formats were added. And it was good news – books are broadly viewed as good value for money!
Read the complete article here on the Nielsen BookData blog.