National Year of Reading campaign for 2026 kicks off at Emirates Stadium

News 18.01.2026

Education secretary, Bridget Phillipson, formally launched the National Year of Reading "Go All In" campaign on 13th January, at the Emirates Stadium, the home of Arsenal Football Club, to reconnect people of all ages with a love of reading.

Frank Cottrell Boyce, Nadia Shireen, Richard Osman, Cressida Cowell and Julia Donaldson are among the authors named as ambassadors for the campaign, alongside Arsenal’s Leah Williamson.

The campaign aims to tackle the decline in reading for pleasure, especially among young people, which has dropped to its lowest level since 2005. The National Year of Reading aims to address this challenge by bringing together families, schools, libraries, businesses and ambassadors to encourage reading across all age groups.

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